Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier,...

"Wish you knew exactly what to say in awkward social situations? Do you want a formula for charisma? Do you want to know exactly what to say to your boss, your date, or your mother-in-law? You need to know how people work. As a human behavior investigator, Vanessa Van Edwards studies the hidden forces that drive our behavior patterns in her lab--and she's cracked the code. In Captivate she shares a wealth of valuable shortcuts, systems and behavior...

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push...

"In Jonathan Dee's elegant and explosive new novel, Sugar Street, an unnamed male narrator has hit the road. Rid of any possible identifiers, his possessions amount to $168,548 in cash stashed in an envelope under his car seat. Vigilantly avoiding security cameras, he drives until he hits a city where his past is unlikely to track him down, and finds a room to rent from a less-than-stable landlady whose need for money outweighs her desire to ask questions....

"If you could rewind your life to the very beginning and then press play, would everything turn out the same? Or could making an accidental phone call or missing an exit off the highway change not just your life, but history itself? And would you remain blind to the radically different possible world you unknowingly left behind? In Fluke, myth-shattering social scientist Brian Klaas dives deeply into the phenomenon of random chance and the chaos it...

"Picking up where The Tipping Point leaves off, respected journalist Lee Daniel Kravetz's Strange Contagion is a provocative look at both the science and lived experience of social contagion. In 2009, tragedy struck the town of Palo Alto: A student from the local high school had died by suicide by stepping in front of an oncoming train. Grief-stricken, the community mourned what they thought was an isolated loss. Until, a few weeks later, it happened...

"Humanity is at an inflection point. Stress, disconnection, and increasing environmental degradation have people yearning for more than just material progress, personal freedom, or political stability. We are searching for deeper connection. We are longing to belong. On Belonging is an exploration of the crisis of social isolation and of the fundamental human need to belong. It considers belonging across four core dimensions: in our relationships...

""So delicately calibrated and precisely beautiful that one might not immediately sense the sledgehammer of pain building inside this book. And I mean that in the best way. What powerful tension and depth this provides!"-Aimee Bender. Fourteen-year-old Linda lives with her parents in the beautiful, austere woods of northern Minnesota, where their nearly abandoned commune stands as a last vestige of a lost counter-culture world. Isolated at home and...

"Two teenagers, a Greek Cypriot and a Turkish Cypriot, meet at a taverna on the island they both call home. In the taverna, hidden beneath garlands of garlic, chili peppers and creeping honeysuckle, Kostas and Defne grow in their forbidden love for each other. A fig tree stretches through a cavity in the roof, and this tree bears witness to their hushed, happy meetings and eventually, to their silent, surreptitious departures. The tree is there when...

An unforgettable love story about a searing affair between an American woman and an African man in 1970s America and an unflinching novel about the fragmentation of lives that straddle countries and histories. All Our Names is the story of two young men who come of age during an African revolution, drawn from the safe confines of the university campus into the intensifying clamor of the streets outside. But as the line between idealism and violence...