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Author
Publisher
Entrepreneur Press
Pub. Date
[2023]
Language
English
Description
"The go-to book for crafting a highly-converting website that speaks to your target audience clearly, showcases your unique brand offerings, and distinguishes companies from their competition. Uncover winning strategies for writing and evaluating your website copy from a professional freelance writer and get ready to unlock new opportunities and revenue"--
Author
Publisher
Random House
Pub. Date
[2016]
Language
English
Description
"How did the Economist increase revenues from subscriptions when Newsweek and Time were hemorrhaging? How did Tencent create a cash machine from largely free and virtual products in a market with a GDP per capita ten times lower than the U.S.? And in the midst of an industry revolution, how are we to understand these and other media organizations, their fates, and their markets? Combining insightful analysis with an accessible, humorous tone, Harvard...
Author
Pub. Date
[2023]
Language
English
Description
"A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new...
Author
Publisher
Princeton University Press
Pub. Date
[2020]
Language
English
Description
"The Roman poet Horace (65-8 BC) has long been read as a wise and pragmatic guide to living a good life. Writing at the very moment when Rome was transitioning from a republic to an empire, Romans found the advice in his poems appealing: live quietly and non-extravagantly amid the excesses of a materialistic society, avoid extreme emotions of any kind as psychologically damaging, place a value on friendship of all kinds, do not be afraid of death,...
Author
Publisher
Forefront Books
Pub. Date
[2022]
Language
English
Description
William J. Toti, retired naval officer and CEO of Sparton Corporation successfully progressed from captain of a nuclear submarine to a captain of industry. He knows what it takes to make the most of your military training and what more is needed to rise up the ranks in the C-suite. From CO to CEO aims to help you get the most out of your industry career, thinking through the kind of company and career track that is best for you. It provides a step-by-step...
Author
Publisher
Sourcebooks
Pub. Date
2022.
Language
English
Description
"What does it mean to be an academic in today's rapidly changing world? The new academic must not only be outstanding in their chosen field, but they must also be able to write knock-out articles, speak with flair and wit, and share their knowledge with their huge social media following...But how do you do all of that? In The New Academic, Simon Clews offers a wealth of practical advice on how to write and speak in an entertaining, informative, and-above...
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