"Mindf*ck goes deep inside Cambridge Analytica's "American operations," which were driven by Steve Bannon's vision to remake America and fueled by mysterious billionaire Robert Mercer's money, as it weaponized and wielded the massive store of data it had harvested on individuals--in excess of 87 million--to disunite the United States and set Americans against each other. Bannon had long sensed that deep within America's soul lurked an explosive tension....

"This book deals with two very large and often amorphous concepts: privacy and surveillance in the context of both government and the marketplace. Both concepts have undergone changes over the millennia of recorded human history, and those changes have dramatically sped up and expanded over the past few centuries, starting with the widespread use of the printing press in the mid- to late-15th century when books and newspapers began to proliferate...