The Business Model Navigator
Author
Published
Harlow, United Kingdom : Pearson Education, Limited, 2020.
Status
Available Online
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Format
Language
English
ISBN
9781292327136, 1292327138
Notes
Description
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longerpromisingthe results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate,
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Gassmann, O., Frankenberger, K., & Choudury, M. (2020). The Business Model Navigator . Pearson Education, Limited.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Gassmann, Oliver, Karolin. Frankenberger and Michaela. Choudury. 2020. The Business Model Navigator. Pearson Education, Limited.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Gassmann, Oliver, Karolin. Frankenberger and Michaela. Choudury. The Business Model Navigator Pearson Education, Limited, 2020.
MLA Citation, 9th Edition (style guide)Gassmann, Oliver., Karolin Frankenberger, and Michaela Choudury. The Business Model Navigator Pearson Education, Limited, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
25b8dac4-db7c-e1be-fb46-7c732224d5c0-eng
Grouping Information
| Grouped Work ID | 25b8dac4-db7c-e1be-fb46-7c732224d5c0-eng |
|---|---|
| Full title | business model navigator |
| Author | gassmann oliver |
| Grouping Category | book |
| Last Update | 2024-03-29 07:51:22AM |
| Last Indexed | 2024-04-17 02:06:26AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Jun 12, 2023 |
| Last Used | Dec 10, 2023 |
Marc Record
| First Detected | Mar 21, 2023 11:09:57 AM |
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| Last File Modification Time | Mar 21, 2023 11:09:57 AM |
| Suppressed | Record had no items |
MARC Record
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| 505 | 0 | |a Front Cover -- Praise for The Business Model Navigator -- Half Title Page -- Title Page -- Copyright Page -- Contents -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Introduction -- PART ONE How to drive business model innovation -- 1 What is a business model and why should it be innovated? -- The age of business model innovations -- The elements of a business model -- The challenge of business model innovation -- 2 The Business Model Navigator -- Creative imitation and the importance of recombination -- Initiation: analysing the ecosystem | |
| 505 | 8 | |a Ideation: generating new ideas -- Integration: building business model consistency -- Implementation: test and optimise -- 3 Managing change -- Drive change -- Define a plan of action -- Define structures and goals -- Build capabilities -- PART TWO 55+ winning business models -- and what they can do for you -- 1 Add-On -- 2 Affiliation -- 3 Aikido -- 4 Auction -- 5 Barter -- 6 Cash Machine -- 7 Cross-Selling -- 8 Crowdfunding -- 9 Crowdsourcing -- 10 Customer Loyalty -- 11 Digitalisation -- 12 Direct Selling -- 13 E-commerce -- 14 Experience Selling -- 15 Flat Rate -- 16 Fractional Ownership | |
| 505 | 8 | |a 17 Franchising -- 18 Freemium -- 19 From Push to Pull -- 20 Guaranteed Availability -- 21 Hidden Revenue -- 22 Ingredient Branding -- 23 Integrator -- 24 Layer Player -- 25 Leverage Customer Data -- 26 Licensing -- 27 Lock-In -- 28 Long Tail -- 29 Make More of It -- 30 Mass Customisation -- 31 No Frills -- 32 Open Business -- 33 Open Source -- 34 Orchestrator -- 35 Pay Per Use -- 36 Pay What You Want -- 37 Peer to Peer -- 38 Performance-Based Contracting -- 39 Razor and Blade -- 40 Rent Instead of Buy -- 41 Revenue Sharing -- 42 Reverse Engineering -- 43 Reverse Innovation -- 44 Robin Hood | |
| 505 | 8 | |a 45 Self-Service -- 46 Shop in Shop -- 47 Solution Provider -- 48 Subscription -- 49 Supermarket -- 50 Target the Poor -- 51 Trash to Cash -- 52 Two-Sided Market -- 53 Ultimate Luxury -- 54 User Design -- 55 White Label -- 56 Sensor as a Service -- 57 Virtualisation -- 58 Object Self-Service -- 59 Object as Point of Sale -- 60 Prosumer -- PART THREE Finished reading? Let's implement! -- 10 recommendations to innovate your business model -- The 55+ models at a glance -- Glossary -- Further reading -- Further resources -- Index -- Back Cover | |
| 520 | |a A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longerpromisingthe results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, | ||
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| 650 | 0 | |a New business enterprises.|9 48881 | |
| 650 | 0 | |a Entrepreneurship.|9 37629 | |
| 700 | 1 | |a Frankenberger, Karolin. | |
| 700 | 1 | |a Choudury, Michaela. | |
| 776 | 0 | 8 | |i Print version:|a Gassmann, Oliver.|t Business Model Navigator.|d Harlow, United Kingdom : Pearson Education, Limited, ©2020 |
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