The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters
(Book)
Author
Published
Hoboken, N.J. : Wiley, [2007].
Status
Glencarlyn - Adult Nonfiction
659.1 SUGAR
1 available
659.1 SUGAR
1 available
Copies
| Location | Call Number | Status |
|---|---|---|
| Glencarlyn - Adult Nonfiction | 659.1 SUGAR | Available |
Description
Loading Description...
More Details
Published
Hoboken, N.J. : Wiley, [2007].
Format
Book
Physical Desc
xix, 338 pages : illustrations ; 24 cm
Language
English
Notes
General Note
"An Adweek book"--Cover.
Bibliography
Includes bibliographical references (pages 325-326) and index.
Description
"For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising."--book jacket.
Also in this Series
Checking series information...
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Sugarman, J. (2007). The Adweek copywriting handbook: the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters . Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Sugarman, Joseph, 1938-. 2007. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From One of America's Top Copywriters. Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Sugarman, Joseph, 1938-. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From One of America's Top Copywriters Wiley, 2007.
MLA Citation, 9th Edition (style guide)Sugarman, Joseph. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy From One of America's Top Copywriters Wiley, 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.