"In this ground-breaking book, Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. As one of the very few experts to combine a practitioner's perspective with a profound knowledge of decision science, Phil Barden deciphers...

World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today's Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there's only one number one. It's not Wal-Mart or Costco, or even Amazon: It's the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today's consumer behavior...

In today's economy, marketers need a new strategy to earn trust, act with transparency, and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, public institutions, and consumer brands. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity. But how do you get beyond those buzzwords? Give more control to your audience-and they'll...

In these essays, social satirist Rakoff journeys into the land of unchecked plenty that is contemporary America, skewering overconsumption, greed, vanity, selfishness, and vapidity. Somewhere along the line, our healthy self-regard has exploded into obliterating narcissism; our manic getting and spending have now become celebrated as moral virtues. Whether contrasting the elegance of one of the last flights of the supersonic Concorde with the good-times-and-chicken-wings...

"What is a market? To most people it is a shopping center or an abstract space in which stock prices vary minutely. In reality, a market is something much more fundamental to being human, and it affects not just the price of tomatoes but the boundaries of everything we value. Reading the newspapers these days, you could be forgiven for thinking that markets are getting ever more efficient-and better. But as Tim Sullivan and Ray Fisman argue in this...

Not all customers are created equal. Ten percent of your customers often provide ninety percent of your profits. As Roger Siboni explains, the best usage of customer relationship management (CRM) is to enhance the experience for Profitable customers, to bring down costs by automating unProfitable ones, and to gain market share through customer retention and personalization at the point of sale. This requires an enterprise-wide commitment to sharing...

A video from ECU's archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.

A video from ECU's archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.

A video from ECU's archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.

A video from ECU's archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to assist in the analysis and interpretation of data. Produced by David Crewes.