"An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"--

Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication...

"No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results. With this customer-first approach, you'll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls--and achieve breakthrough results"--

"It Starts with Clients is a double entendre (actually "triple"): (1) It's about helping people when they are starting out to build a client base in their careers; (2) It affirms that when you start a business, it's best to start with a potential client/customer already in hand; and (3) All business strategy should start from an understanding of the needs of the client/customer. Over the last 20 years Sobel has developed the single most significant,...

"The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels,...

"Learn how to sell yourself without selling your soul in Mo Bunnell's comprehensive program that helps you win more clients, build stronger relationships, and do more business"--

"Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions. This book is an exclusive look into the 'human first' marketing playbook of some of the best brands in...