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Author
Language
English
Formats
Description
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep...
Author
Publisher
Writer's Digest Books
Pub. Date
[2015]
Language
English
Description
Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google& --Publisher
Author
Language
English
Description
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Author
Pub. Date
[2023]
Language
English
Formats
Description
"A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2019]
Language
English
Description
Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses...
Author
Publisher
Wiley
Pub. Date
2020.
Language
English
Description
Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas.' Above all it can help improve the amount of free traffic coming to your web properties.''This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively...
Author
Language
English
Description
"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent expose of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world,"--NoveList.
Author
Series
Publisher
John Wiley & Sons
Pub. Date
[2020]
Language
English
Description
"Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play. This ... guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated"--Publisher marketing.
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2022]
Language
English
Description
"In this book, CEOs, CFOs, CIOs and Chief Digital Officers of organizations who have embarked on the journey of digital transformation but have not been able to fully realize the benefits will gain insights on aligning their existing investment with newer initiatives, as well as develop a proper roadmap for their digital future. Through the plans and actions of real-life examples of those who have attempted and achieved digital acceleration on their...
Author
Publisher
John Wiley & Sons Australia, Ltd
Pub. Date
2018.
Language
English
Description
How can you create meaningful connections with customers in the digital space'' The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it's more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels.' Affected goes beyond influencing behaviors...
Author
Publisher
Wiley
Pub. Date
©2013.
Language
English
Description
"The small business marketing experts at Demandforce help owners kick off their online strategy. Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author...
Author
Publisher
Wiley
Pub. Date
[2011]
Language
English
Description
In this follow-up to "The New Rules of Marketing & PR," Scott reveals his groundbreaking ideas on the opportunities (and threats) inherent in today's always-on, 24/7, instant business environment. He explains how to engage a market, connect with customers, and create products that grow a business.
Author
Series
Publisher
LID Editorial Empresarial
Pub. Date
[2017]
Language
Español
Description
La disrupción que están provocando las tecnologías digitales conlleva profundos cambios en la manera de hacer negocios y, por ende, en cómo desarrollar planes de marketing. Las empresas se tienen que adaptar a esta nueva forma de comunicar y de relacionarse con los consumidores. Ante este nuevo panorama, el marketing digital ha tenido que replantear no sólo las técnicas a emplear, sino sobre todo cómo debe ser programado y gestionado. En este...
Author
Publisher
McGraw-Hill Education
Pub. Date
[2019]
Language
English
Formats
Description
While other social sites are declining in popularity, Instagram is hotter than ever-and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid. Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through...
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