Catalog Search Results
Author
Publisher
American Management Association
Pub. Date
[2016]
Language
English
Description
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy...
Author
Publisher
Wiley
Pub. Date
2020
Language
English
Description
"Work to live or live to work? On average, we spend a third of our lives at work - 90,000 hours, to be exact - yet many of us still struggle to meet our personal goals and achieve financial success. Not anymore! Now you can turn your passion into profit with insights from thought leader, author, public speaker and award-winning Digital Marketing expert, Dawn McGruer. Dynamic Digital Marketing offers readers the ability to increase their online visibility...
Author
Publisher
Packt Publishing
Pub. Date
2022.
Language
English
Description
Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers Key Features Explore a full software stack for marketing, sales, and customer services to grow your business Understand how to organize, track, and build better relationships with leads and customers Learn to prioritize and execute your marketing tasks in an efficient way Book Description Empowering Marketing and Sales with HubSpot is your comprehensive...
Author
Publisher
Apress
Pub. Date
[2020]
Language
English
Description
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing--currently utilized with great success on Instagram and YouTube--is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally...
Author
Publisher
McGraw Hill
Pub. Date
[2023]
Language
English
Description
"From the "godfather of content marketing" this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach which includes everything from blogging to YouTube videos to social media is the core of most organizations'...
Author
Publisher
Entrepreneur Press
Pub. Date
[2023]
Language
English
Description
"The go-to book for crafting a highly-converting website that speaks to your target audience clearly, showcases your unique brand offerings, and distinguishes companies from their competition. Uncover winning strategies for writing and evaluating your website copy from a professional freelance writer and get ready to unlock new opportunities and revenue"--
69) Mobile marketing: how mobile technology is revolutionizing marketing, communications and advertising
Author
Publisher
Kogan Page
Pub. Date
2017.
Language
English
Author
Publisher
John Wiley & Sons Ltd
Pub. Date
2020.
Language
English
Description
"Work to live or live to work? On average, we spend a third of our lives at work - 90,000 hours, to be exact - yet many of us still struggle to meet our personal goals and achieve financial success. Not anymore! Now you can turn your passion into profit with insights from thought leader, author, public speaker and award-winning Digital Marketing expert, Dawn McGruer. Dynamic Digital Marketing offers readers the ability to increase their online visibility...
Author
Publisher
PublicAffairs
Pub. Date
2022.
Language
English
Description
"If you took the economic might of Amazon, and added the penetration of Facebook, the ubiquity of Google, and the cultural significance of YouTube, you might have something starting to resemble Alibaba. Commonly mischaracterized as a kind of Chinese eBay for businesses, Alibaba and its interlinked network of products and services have exploded into global markets, disrupting conventional businesses and creating previously unimaginable opportunities...
Author
Publisher
Grijalbo
Pub. Date
2020.
Language
Español
Description
"Muchos se preguntan quiénes están detrás del éxito de los creadores de contenido más populares de los últimos tiempos, como Calle y Poché, Sebastián Villalobos, Juan Pablo Jaramillo, Mario Ruiz y Xime Ponch. Una de ellos es Lina Cáceres, cofundadora del departamento digital de la agencia de representación de talentos más importante de la región, LatinWE, quien ha convertido a sus creadores digitales en celebridades multiplataforma. ¿Cuál...
Author
Publisher
Apress
Pub. Date
[2017]
Language
English
Description
Utilize the power of Squarespace to create custom professional websites. Learn the principles and tools used by Squarespace's most successful web professionals to take your skills to the next level. Beginning with an overview of the Squarespace interface and template selection guidelines, this book shows you how the key web languages work together within Squarespace. You'll also see how to use the Custom CSS Editor, Code Injections, and Code Blocks...
Publisher
John Wiley & Sons, Inc
Pub. Date
[2019]
Language
English
Description
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today's consumer,...
Author
Series
Publisher
John Wiley & Sons Inc
Pub. Date
[2019]
Language
English
Description
YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.
Author
Publisher
MIT Sloan Management Review
Pub. Date
2022.
Language
English
Description
Employees' leverage at their companies has only been increasing, as has their willingness to seek greener pastures elsewhere when their employer's values and actions don't reflect their own. It's no surprise, then, that building a brand that can attract and retain talent -- employer branding -- has moved to the top of the C-suite agenda. The authors discuss why marketers are uniquely suited to lead such efforts and provide three best practices to...
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