Catalog Search Results
Author
Publisher
MIT Sloan Management Review
Pub. Date
2022.
Language
English
Description
Employees' leverage at their companies has only been increasing, as has their willingness to seek greener pastures elsewhere when their employer's values and actions don't reflect their own. It's no surprise, then, that building a brand that can attract and retain talent -- employer branding -- has moved to the top of the C-suite agenda. The authors discuss why marketers are uniquely suited to lead such efforts and provide three best practices to...
Author
Publisher
Portfolio / Penguin
Pub. Date
[2021]
Language
English
Description
"An investment banker and professor explains what really drives success in the tech economy Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated--but...
Author
Publisher
Princeton University Press
Pub. Date
[2014?]
Language
English
Description
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business,...
Author
Publisher
St. Martin's Press
Pub. Date
[2012]
Language
English
Description
The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.
Author
Publisher
McGraw-Hill Education
Pub. Date
[2019]
Language
English
Description
Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy...
89) Webs of influence: the psychology of online persuasion : the secret strategies that make us click
Author
Publisher
Pearson Education
Pub. Date
2017.
Language
English
Author
Publisher
Palgrave Macmillan Trade
Pub. Date
c2015.
Language
English
Description
"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2014]
Language
English
Description
Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems...
Author
Publisher
Hays House, Inc
Pub. Date
2023.
Language
English
Description
"The revised and updated edition of the #1 New York Times bestseller Launch will build your business--fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how...
Author
Publisher
Portfolio Hardcover
Pub. Date
2013.
Language
English
Description
"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers...
Author
Publisher
Apress L.P
Pub. Date
2022
Language
English
Description
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers...
Author
Publisher
dpunkt
Pub. Date
[2022]
Language
Deutsch
Description
Sie fragen sich, wie Sie auf Instagram authentisch und glaubwürdig mit Ihrer Kundschaft und Influencern ins Gespräch kommen, wie Sie über LinkedIn oder einen Podcast Mitarbeiter:innen gewinnen und ob Sie bei TikTok einsteigen sollten? Sie suchen praxistaugliche Antworten auf typische Fragen des Social-Media-Alltags? Sie möchten eine Social-Media-Strategie entwickeln, die wirklich zu Ihrem Unternehmen passt? Bereits in der 6. Auflage bietet Ihnen...
Author
Publisher
O'Reilly Media, Inc
Pub. Date
2022.
Language
English
Description
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation--linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark...
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