The tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brandl' reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!

The internet has transformed the world we live in, but it also poses new risks to our psychological well-being. This book provides an introduction to the issue of internet addiction, an increasingly common problem.All day, every day, we are connected to the internet, putting most people at some level of risk for internet addiction. Problematic internet use can take many forms, including overuse of social media and addictions to online shopping, gaming,...

"For the vast majority of human history, the rules of power were clear. To get ahead or get things done, you mastered "old power": closed, inaccessible, and leader-driven. Once gained, old power is jealously guarded, and the powerful spend it carefully, like currency. But our ubiquitous connectivity has made possible a new form of power, one that operates differently, like a current. "New power" is power made by many; it is open, participatory, and...

"Many of us go about our daily lives completely-some might say blissfully-unaware that we are surrounded by a cornucopia of devices that are running on various connected platforms and recording our physical presence, voices, heartbeats, and preferences. Have a look around you. Beyond your computer, tablet, or smartphone, how many 'things' that you see are connected to the Internet, either directly or indirectly? Are you wearing a Fitbit or an Apple...

Remember all those ingrained habits, cherished ideas, beloved objects, and stubborn preferences from the pre-Internet age? They’re gone. To some of those things we can say good riddance. But many we miss terribly. Whatever our emotional response to this departed realm, we are faced with the fact that nearly every aspect of modern life now takes place in filtered, isolated corners of cyberspace—a space that has slowly subsumed our physical habitats,...

Old media is over. The internet reigns. And in today's attention economy, influencers are kings. But who are they... and how do you become one? "Break the Internet" takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Examining the new media landscape that the rise of online celebrity has created, it is an insider...

"David Auerbach's exploration of the phenomenon he has identified as the meganet begins with a simple, startling revelation: There is no hand on the tiller of some of the largest global digital forces that influence our daily lives. From corporate sites such as Facebook, Amazon, Google, YouTube, Instagram, and Reddit - to the burgeoning metaverse encompassing cryptocurrencies and online gaming - to government systems such as China's Social Credit...

"Today's teenagers spend an average of nine hours per day with their noses immersed in the glow of their screens. Tweens are not far behind, at six hours a day. Parents of this new, ultra-connected generation struggle with decisions completely new to parenting: Should they limit a child's screen time? Should an eight-year old be allowed to go on social media? What about playing video games with strangers? How can we keep them safe from harm when they...

"A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new...