Catalog Search Results
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
2023.
Language
English
Description
Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.
43) Digital marketer
Author
Series
Publisher
BCS Learning & Development Ltd
Pub. Date
[2018]
Language
English
Description
This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps in your digital marketing career.
Author
Series
Language
English
Formats
Description
The tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brandl' reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!
Author
Publisher
MIT Sloan Management Review
Pub. Date
2022.
Language
English
Description
Employees' leverage at their companies has only been increasing, as has their willingness to seek greener pastures elsewhere when their employer's values and actions don't reflect their own. It's no surprise, then, that building a brand that can attract and retain talent -- employer branding -- has moved to the top of the C-suite agenda. The authors discuss why marketers are uniquely suited to lead such efforts and provide three best practices to...
Author
Publisher
Portfolio/Penguin
Pub. Date
[2018]
Language
English
Description
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing...
Author
Publisher
Harper Business, an imprint of HarperCollinsPublishers
Pub. Date
[2016]
Language
English
Description
An inspiring entrepreneur, known for his popular The #AskGaryVee Show, highlights the most interesting questions ever posed to him and offers insights and advice on marketing, using social media, creating a personal brand and how to hire superstar employees. --Publisher's description.
Author
Publisher
Kogan Page
Pub. Date
2019.
Language
English
Description
"Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability...
Author
Publisher
Career Press
Pub. Date
©2016.
Language
English
Description
" For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the...
Author
Publisher
Running Press
Pub. Date
2022.
Language
English
Description
"An irreverent and wide-ranging treatise on concocting a brand, distilling a message, and serving up ideas in business or in life, from the marketing mastermind behind countless iconic booze brands. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work...
Author
Publisher
Portfolio/Penguin
Pub. Date
c2017.
Language
English
Description
Explores how some works and artists achieve longevity when most disappear after initial success.
"How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band...
Author
Publisher
Career Press
Pub. Date
©2017.
Language
English
Description
" It's time to take the fear and frustration out of social media. In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
2023.
Language
English
Description
"The Very Good Marketing Guide unpacks a 5-step framework that helps small businesses make essential, effective and business-altering decisions about marketing that help them reach their goals. It takes readers through the steps of creating, monitoring and supercharging their marketing strategy. The goal? To stop wasting money on marketing that doesn't work, and eliminate the factors that are holding back growth.The Very Good Marketing Guide will...
Author
Publisher
Wiley
Pub. Date
[2020]
Language
English
Description
"Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions. This book is an exclusive look into the 'human first' marketing playbook of some of the best brands in...
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