Catalog Search Results
Author
Publisher
MIT Sloan Management Review
Pub. Date
2018.
Language
English
Description
Technological transitions are challenging, particularly for companies in mature industries. Incumbents are frequently blindsided by new technologies, thereby missing opportunities to enter emerging markets early. While some established companies become early adopters of new technologies, the authors argue that they typically lack the vision and the commitment to become leaders. Too often, they cling to the familiar, developing "hybrid" products that...
Author
Publisher
John Wiley & Sons Ltd
Pub. Date
2019.
Language
English
Description
"Holistic approach to new product development - Links technology and product development to business needs - Structures technology and product development from idea to off-the-shelf product - Describes the broad range of skills which engineers will need to deploy their technical expertise effectively - Explains the maturity levels of new technologies and products and hence where they are in the development cycle Market description: Primary: Engineers...
Author
Publisher
Berrett-Koehler Publishers
Pub. Date
2020
Language
English
Description
"Chip Bell's unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer's ingenuity for creating breakthrough results." --Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA) Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy....
Author
Publisher
dpunkt
Pub. Date
[2022]
Language
Deutsch
Description
Lean UX ist ein Synonym für modernes Produktdesign und -entwicklung. Durch die Kombination von menschenzentriertem Design, agilen Arbeitsweisen und einem ausgeprägten Geschäftssinn machen Designerinnen, Produktmanagerinnen, Entwickler*innen und Scrum Master auf der ganzen Welt Lean UX heute zum führenden Ansatz für digitale Produktteams. - Erleichtern Sie Ihrem Team den Lean-UX-Prozess mit dem Lean-UX-Canvas.- Stellen Sie sicher, dass jedes Projekt...
Author
Publisher
Apress
Pub. Date
2022.
Language
English
Description
The nature of product development is changing. The most successful innovations are those that come from teams of people who are exploring problems together. Teams that build meaningful releases of their products iteratively and incrementally are opening the door for early feedback so that decisions can be taken to persevere or pivot based on evidence. But how do you make the most out of a teams different perspectives, experiences and ideas? How can...
Author
Publisher
Pearson
Pub. Date
2020.
Language
English
Description
Got an idea? Want an easy way to test, refine and validate your idea? Wondering whether it's worth investing your time, energy and money? Trying to work out your next step? Whoever you are and whatever your idea is, this book gives you 7 practical steps to find out if it is worth pursuing. Spring into action as you read, using proven techniques, hands-on templates and lots of real examples. By the end of the test you will be able to move forward with...
Author
Publisher
MIT Sloan Management Review
Pub. Date
2017.
Language
English
Description
Identifying the optimal prices for products was once a time-consuming process. That's changing as businesses start to take advantage of advances in machine learning, increases in computing speed, and greater availability of data.
Author
Publisher
Portfolio Hardcover
Pub. Date
[2014]
Language
English
Appears on list
Description
"A serial entrepreneur offers a plan for launching successful ventures About ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service. Those first few steps are absolutely critical. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period immediately before, during, and after opening...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2020]
Language
English
Description
"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments...
Author
Publisher
Apress
Pub. Date
2022.
Language
English
Description
This book offers comprehensive coverage of the various technologies and techniques used to build technical products. You will learn how technical product development is collaboratively done across multiple technical teams, primarily those in software engineering, data engineering, and AI/ML engineering. You will also be introduced to the technologies these teams use to develop features and products. any roles in the organization work alongside these...
Author
Pub. Date
[2023]
Language
English
Formats
Description
"PepsiCo's and 3M's award-winning chief design officer reveals the secret to creating life-changing innovations: putting the human factor at the center of everything. In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products, brands and experiences, or somebody will beat you to it. And Mauro Porcini-PepsiCo's and 3M's first ever chief design officer-says, the key to real, world-changing...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
©2020.
Language
English
Description
"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments...
Author
Publisher
MIT Sloan Management Review
Pub. Date
2022.
Language
English
Description
Many companies are embedding processes like providing recommendations, taking orders, upselling and delivering services, with minimal customer contact. Key features of this approach, called product-led growth, or PLG, include free or very low-cost introductory pricing, with higher prices for more functionality (like what's offered by Zoom) and overall ease of use. The authors discuss successful PLG strategies and PLG's potential for both software...
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