Catalog Search Results
Author
Pub. Date
2012
Language
English
Description
"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the...
Author
Language
English
Formats
Description
"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--
Author
Language
English
Appears on these lists
Description
Emily Ruff belongs to a secretive, influential organization whose "poets" can break down individuals by psychographic markers in order to take control of their thoughts. Then she makes a catastrophic mistake and falls in love with Wil Jamieson who holds the key to a secret war between rival factions of "poets." In order to survive, Wil must journey to the toxically decimated town of Broken Hill, Australia, as the world crashes toward a Tower of Babel...
Author
Publisher
Simon & Schuster
Pub. Date
c2016.
Language
English
Description
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily...
Author
Publisher
Career Press
Pub. Date
2019.
Language
English
Formats
Description
"In this book, the authors use psychology and emotion to deliver the dynamics of how to draw other people closer to you-and, when necessary, to push them away. In business, school, romance, or your neighborhood, it is valuable to know what attracts people, what repels them, and what makes them tick. Choosing the right approach will enable you influence people to do what you want in professional and social situations. The authors include updated case...
Author
Publisher
WILEY-BLACKWELL
Pub. Date
2022
Language
English
Description
Do you want to get to 'yes'? Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation--whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends....
Author
Publisher
Simon & Schuster
Pub. Date
2020.
Language
English
Description
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information,...
Author
Publisher
Harper Business, an imprint of HarperCollinsPublishers
Pub. Date
[2023]
Language
English
Description
"A book about how to use words in a way that is most persuasive"--
"New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams." -- inside front jacket flap.
Words are how we persuade, communicate, and connect. But certain words have more impact than other:...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2018]
Language
English
Description
The Persuasion Code Capture, convince, and close-scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap"! Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology:...
Author
Publisher
TarcherPerigree
Pub. Date
[2019]
Language
English
Description
"In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. So, how do you change someone's...
Author
Publisher
Random House
Pub. Date
[2022]
Language
English
Description
"You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike...
Author
Publisher
Crown Forum
Pub. Date
[2020]
Language
English
Description
"The former federal prosecutor and congressman for South Carolina breaks down the art of persuasion into a few shockingly simple, easy-to-follow, and proven steps that will help readers win arguments, gain support for their cause, and convey their message successfully. You may never find yourself in front of jury during a criminal prosecution arguing for a particular verdict or offering yourself for elected office in a political campaign. You simply...
Author
Publisher
KoganPage
Pub. Date
2019.
Language
English
Description
Understanding how people make decision- and being able to exploit this insight- distinguishes the best copywriters from the rest. In Persuasive Copywriting, Andy Maslen goes beyond the basics of writing to sell and explores buyer psychology. He shows you, step by step, how to translate emotional impact into competitive advantage. Fully updated, the second edition includes new interviews from leading agencies and copywriters across the globe. It gives...
Author
Publisher
W.W. Norton & Company
Pub. Date
[2021]
Language
English
Description
"An original investigation of our hidden potential to persuade, and how to wield it wisely. Whether attending a meeting, sharing a post online, or mustering the nerve to ask for a favor, we often assume our actions, input, and requests will be overlooked or rejected. As behavioral psychologist Vanessa K. Bohns reveals, however, people see us, listen to us, and agree to do things for us much more than we realize. In You Have More Influence Than You...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request