"In Over the Influence, communication professor and CNN Opinion contributor Kara Alaimo reveals how social media is affecting every aspect of the lives of women and girls--from our relationships and our parenting to our physical and mental well-being. Over the Influence is a book about what it means to live in the world social media has wrought--whether you're constantly connected or have deleted your accounts forever. Alaimo shows why you're likely...

Lanier offers powerful and personal reasons for all of us to leave the dangers of online platforms behind. He has seen their tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people. And he asks: How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness,...

The gripping and galling inside story of how Facebook, Twitter, YouTube, and other social networks preyed on psychological frailties to create the algorithms that drive everyday users to extreme opinions and, increasingly, extreme actions. The companies' founding tenets, combined with a blinkered focus on maximizing engagement, have led to a destabilized world for everyone. -- adapted from jacket

Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your business.

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers...

Orla Cadden dreams of literary success, but she's stuck writing about movie-star hookups and influence yoga moves. Orla has no idea how to change her life until her new roommate, Floss - a striving, wannabe A-lister-comes up with a plan for launching them both into the high-profile lives they so desperately crave. But it's only when Orla and Floss abandon all pretence of ethics that social media responds with the most terrifying feedback of all: overwhelming...

Hashtags silence as well as shout. They originate in the quiet of the archive and the breathless suspense of the control room, as well as in the roar of rallies in the streets. The #hashtag is a composite creation, with two separate design histories: one involving the crosshatch symbol and one about the choice of letters after it. Celebration and criticism of hashtag activism rarely addresses the hashtag itself as an object or tries to locate its...

"Eliza Catalano's put-together life as a couples' therapist has been painstakingly curated for public consumption, but when a damning video of her goes viral, it'll take the help of rough-around-the-edges Beck for Eliza to discover that there's freedom to be found in embracing every perfectly imperfect part of herself"--

The year is 1996, and documentary filmmaker Doug Block, fascinated by this new thing called the internet, trains his wry, analytical lens on the burgeoning home page (i.e. blogging) phenomenon. He soon falls under the spell of 21-year old cyber superstar Justin Hall, whose (literally) bare-all online diary spares no details about friends, family, lovers, and, inevitably, Block himself. When Hall goads the filmmaker into keeping his own online diary,...