"This updated and revised edition gives teens a comprehensive overview of the choices available to them after graduating high school, from colleges to workforce, and advice on how to follow each path"--

To get the most out of your college education, you need to choose your classes wisely -and increasingly, that means choosing STEM. Today's job seekers should have at least a basic understanding of trigonometry and other science, technology, engineering, and math (STEM) fields. The U.S. Bureau of Labor Statistics projects more than 1.3 million job openings in math and computer-related fields by 2022. The purpose of this book is not to push you into...

"For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising."--book jacket.

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing...

"Women working in the sciences face obstacles at virtually every step along their career paths. From subtle slights to blatant biases, deep systemic problems block women from advancing or push them out of science and technology entirely. Women in Science Now examines solutions to this persistent gender gap, offering new perspectives on how to make science more equitable and inclusive for all. This book shares stories and insights of women from a range...

Becoming a Midwife takes you behind the scenes to find out what it’s really like, and what it really takes, to become a midwife. Midwives are medical professionals who provide care for childbearing women on their birthing journey. It is a growing career that combines compassion and emotional intelligence with nursing and healthcare. Expert midwife Mary Lou Kopas, MN, CNM, specializes in healthy pregnancy and birth. As a veteran of the field, she...

Provides the most current information available on the job market in the United States and Canada. Each volume presents the many details involved in the job search and describes specifically what it's like to work at a given job. Entries include job profiles, career issues, sample application letters, resumes, and workers' rights.

"A leading workplace expert provides an inspirational, practical, and forward-looking career playbook for recent grads, career changers, and transitioning professionals looking to thrive in today's rapidly evolving workplace"--

"From the bestselling author of College Unbound comes a hopeful, inspiring blueprint to help alleviate parents' anxiety and prepare their college-educated child to successfully land a good job after graduation.Saddled with thousands of dollars of debt, today's college students are graduating into an uncertain job market that is leaving them financially dependent on their parents for years to come--a reality that has left moms and dads wondering: What...