In this book, naming consultant Alexandra Watkins explains how to create memorable and effective brand names.

"With staffs that are collectively larger than the Russian army, the Big Four accounting firms are a keystone in global finance --but do they really provide stability and safety? Leading scholar Ian Gow and award-winning writer (and former KPMG director) Stuart Kells warn that a house of cards may be about to fall. Across the globe, the so-called Big Four accounting and audit firms - Deloitte, PricewaterhouseCoopers, Ernst & Young, and KPMG - are...

"All humans have bias, and as a result, so do the institutions we build. Internationally sought after diversity consultant Tiffany Jana offers concrete ways for anyone to work against institutional bias no matter what their position is in an organization. While it is easy to identify intentionally built systems of oppression like Jim Crow or the paralysis caused by the glass ceiling for women in the workplace, confronting systems that perpetuate subtle,...

Filled with exercises that ensure projects stay on track, keep productivity and morale high, and build lasting relationships, this book is the go-to guide for leading effectively, no matter where people work. --

This book serves as a practical guide for project managers and individual contributors by providing dozens of practical rituals for finding a common purpose at the beginning of a project, getting unstuck when you hit bottlenecks or brick walls, and wrapping things up at the end and moving on to new teams.

"Leaders, coaches, and mentors are charged with helping others to stretch their limits. However, few people enjoy hearing the messy--and sometimes painful--feedback it takes to overcome a personal obstacle. Marcia Reynolds shows how to use the discomfort zone to help others grow, not suffer"--

"There is a long-standing truth in the world of organizations: talent wins! But how do you attract the best people? What do they really want? Based on his rigorous and extensive research, Mark Miller learned that top performers are looking for very different things than solid contributors. In Talent Magnet, Miller uses a clever and entertaining business fable to share these findings. He tells the parallel stories of Blake Brown, a CEO struggling with...