Jo Ann Jenkins
Author
Publisher
PublicAffairs
Language
English
Appears on list
Formats
Description
Discover the inspiring national bestseller about aging and health that "will help us all live each year to the fullest" (Sheryl Sandberg).
We've all seen the ads on TV and in magazines-"50 is the new 30!" or "60 is the new 40!" A nice sentiment to be sure, but CEO of AARP Jo Ann Jenkins disagrees. 50 is 50, and she, for one, likes the look of it.
In Disrupt Aging, Jenkins focuses on three core areas-health, wealth, and self-to...
We've all seen the ads on TV and in magazines-"50 is the new 30!" or "60 is the new 40!" A nice sentiment to be sure, but CEO of AARP Jo Ann Jenkins disagrees. 50 is 50, and she, for one, likes the look of it.
In Disrupt Aging, Jenkins focuses on three core areas-health, wealth, and self-to...
Author
Publisher
Johns Hopkins University Press
Pub. Date
©2021.
Language
English
Description
"The author was on his way to becoming a leader in the cutthroat business world when he became disillusioned with the goals of the huge companies he worked for. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that resulted in a new idea: social marketing. This idea, which he pioneered, takes marketing tactics long used by big businesses and...
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