Stephen Key
Author
Publisher
McGraw-Hill Education
Language
English
Formats
Description
Key, a dynamic entrepreneur who launched such widly successful simple ideas like Mickey Mouse guitar picks and spinning bottle labels, explains why the traditional method of bringing products to market through prototyping and patents doesn't work anymore. He shows budding entrepreneurs with little or no product-development experience how to do it quicker and cheaper. Following Key's practical tips and advice, readers will learn how to tap into the...
Author
Publisher
McGraw-Hill
Pub. Date
c2013
Language
English
Description
""This book is straight-forward, no-nonsense information for how to start a successful company. Read it!" --Barbara Corcoran, investor/shark on ABC's reality hit Shark Tank"The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book." --Nolan Bushnell, inventor of Pong(r) and founder of Atari(r)"Kudos!!...
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