Design for how people think : using brain science to build better products
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Format
Edition
First edition.
Language
English
ISBN
9781491985427, 1491985429, 9781491985403, 1491985402
Notes
Bibliography
Includes bibliographical references and index.
Description
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
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Citations
APA Citation, 7th Edition (style guide)
Whalen, J. (2019). Design for how people think: using brain science to build better products (First edition.). O'Reilly Media, Inc..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Whalen, John. 2019. Design for How People Think: Using Brain Science to Build Better Products. Sebastopol, CA: O'Reilly Media, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Whalen, John. Design for How People Think: Using Brain Science to Build Better Products Sebastopol, CA: O'Reilly Media, Inc, 2019.
Harvard Citation (style guide)Whalen, J. (2019). Design for how people think: using brain science to build better products. First edn. Sebastopol, CA: O'Reilly Media, Inc.
MLA Citation, 9th Edition (style guide)Whalen, John. Design for How People Think: Using Brain Science to Build Better Products First edition., O'Reilly Media, Inc., 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
0037e9f6-d07a-3f55-da8a-540785c67fef-eng
Grouping Information
| Grouped Work ID | 0037e9f6-d07a-3f55-da8a-540785c67fef-eng |
|---|---|
| Full title | design for how people think using brain science to build better products |
| Author | whalen john |
| Grouping Category | book |
| Last Update | 2024-10-08 10:55:34AM |
| Last Indexed | 2024-12-03 03:00:12AM |
Book Cover Information
| Image Source | contentCafe |
|---|---|
| First Loaded | Aug 6, 2023 |
| Last Used | Oct 31, 2024 |
Marc Record
| First Detected | Mar 21, 2023 12:10:37 PM |
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| Last File Modification Time | Mar 21, 2023 12:10:37 PM |
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| 245 | 1 | 0 | |a Design for how people think :|b using brain science to build better products /|c John Whalen. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Sebastopol, CA :|b O'Reilly Media, Inc.,|c 2019. | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (xx, 216 pages) :|b illustrations (some color) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Rethinking "the" experience -- The six minds of experience -- In the blink of an eye: vision, attention, and automaticity -- Wayfinding: where am I? -- Memory/semantics -- Language: I told you so -- Decision making and problem: enter consciousness, stage left -- Emotion: logical decision making meets its match -- Exposing secrets -- User research: contextual interviews -- Vision: are you looking at me? -- Language: did they just say that? -- Wayfinding: how do you get there? -- Memory: expectations and filling in gaps -- Decision making: following the breadcrumbs -- Emotion: the unspoken reality -- Putting the six minds to work in your designs -- Sense-making -- Putting the six minds to work: appeal, enhance, awaken -- Succeed fast, succeed often. | |
| 520 | |a User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on May 13, 2019). | |
| 590 | |a O'Reilly|b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Product design.|9 402520 | |
| 650 | 0 | |a Creative thinking.|9 35115 | |
| 650 | 0 | |a User-centered system design.|9 76471 | |
| 650 | 0 | |a Customer relations.|9 35397 | |
| 650 | 0 | |a User interfaces (Computer systems)|9 63694 | |
| 650 | 0 | |a Design.|9 35851 | |
| 650 | 0 | |a Industrial design.|9 35852 | |
| 776 | 0 | 8 | |i Print version:|a Whalen, John.|t Design for how people think.|b First edition.|d Sebastopol, CA : O'Reilly Media, Inc., 2019|z 9781491985458|z 1491985453|w (OCoLC)989968078 |
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