Ditch the act : reveal the surprising power of the real you for greater success
(Book)

Includes bibliographical references and index.

Build a powerful personal brand by flaunting your flaws and connecting with people in honest, authentic ways. The world of business is filled with so-called gurus and thought leaders, millions of them touting their "expertise" on all sorts of topics and issues. Never mind the fact that many of them are frauds. At this point, competing in their game is next to impossible. The good news is you don't have to. In fact, not pitching yourself as the world's greatest expert is exactly what will separate you from the pack. Ditch the Act explains how to use your best asset--your true self--to build a powerful and authentic personal brand, build a deeper sense of trust and camaraderie within teams, advance your career or business, and achieve lifelong success.