Catalog Search Results
Author
Publisher
Routledge
Pub. Date
2018.
Language
English
Description
Create an irresistible brand image and build an audience of loyal and engaged fans ... Guerrilla Film Marketingtakes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, GuerrillaFilmMarketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written byleading film industry...
Author
Publisher
PACKT Publishing Limited
Pub. Date
2023
Language
English
Description
Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no time Key Features Organize your business designs using folders and learn to schedule social media content in Canva's own content planner Learn to create presentations, as well as video and animated social media posts Discover the features of Canva to help you save time, including the brand kit, quick...
Publisher
CRC Press
Pub. Date
2021.
Language
English
Description
"This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures which have generated current interest in employer branding. It goes on to look...
Author
Publisher
dpunkt
Pub. Date
2020
Language
English
Description
Mehr als ein Dutzend bekannte und versierte Expert innen geben in 15 Kapiteln ihr Wissen zu allen wichtigen Disziplinen und Aufgabenbereichen des Online-Marketings weiter: ob Content-Marketing, Influencer-Marketing, SEA, SEO, Conversion-Optimierung, Mobile oder E-Mail-Marketing, Web Analytics u.v.a.m. Die Autor innen erläutern zentrale Begriffe und Konzepte, skizzieren typische Aufgabenstellungen und beschreiben bewährte Strategien und Best Practices....
Author
Publisher
MIT Sloan Management Review
Pub. Date
2022.
Language
English
Description
Employees' leverage at their companies has only been increasing, as has their willingness to seek greener pastures elsewhere when their employer's values and actions don't reflect their own. It's no surprise, then, that building a brand that can attract and retain talent -- employer branding -- has moved to the top of the C-suite agenda. The authors discuss why marketers are uniquely suited to lead such efforts and provide three best practices to...
Author
Publisher
Routledge
Pub. Date
2020.
Language
English
Description
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations...
14) More than a word
Publisher
Media Education Foundation
Pub. Date
2017.
Language
English
Description
More Than a Word offers a fascinating look inside the growing movement to change the name of the Washington R*dskins football team.Directed by brothers John and Kenn Little, who are members of the Standing Rock Sioux tribe, the film traces how the word "r*dskin" evolved from being a term of racist derision and slander to being embraced as the name of one of the NFL's most beloved franchises. It also draws on the voices of Native American activists...
Author
Series
Publisher
LID Editorial Empresarial
Pub. Date
[2018]
Language
Español
Description
Crear una marca de moda no es coser y cantar. Todo lo contrario. Es necesario conocer a fondo el sector y todas sus peculiaridades, además de los problemas que pueden surgir en el camino y cómo solucionarlos. Por eso las autoras de este libro han decidido plasmar por escrito toda su experiencia y ayudar así a cualquier persona que desee crear su propia firma de forma eficaz, aprovechando al máximo su tiempo y su dinero, y logrando esquivar los...
Author
Publisher
For Dummies
Pub. Date
2022.
Language
English
Description
Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life--and a bigger chance of surviving against the competition--you need to have a standout launch...
Author
Publisher
Career Press
Pub. Date
2018.
Language
English
Description
"Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price. Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but...
Author
Publisher
ATD Press
Pub. Date
[2019]
Language
English
Description
What's your story? The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world...
Publisher
Media Education Foundation
Pub. Date
2016.
Language
English
Description
Pride Denied tells the story of how corporate sponsors coopted the concept of LGBTQ pride, turning it into a feel-good brand and blunting its radical political edge. The film locates the origins of pride in sites of grassroots resistance and revolt, going back to the anti-police Stonewall uprising led by queer and trans people of color in 1969. It then traces how the deeply political roots of pride morphed into the depoliticized big-business PRIDE™...
Author
Publisher
Berrett-Koehler Publishers
Pub. Date
[2020]
Language
English
Description
"An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"--
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