Catalog Search Results
Author
Publisher
Wiley-ISTE
Pub. Date
2019.
Language
English
Description
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside...
Author
Publisher
Pearson India Education Services Pvt. Ltd
Pub. Date
[2022]
Language
English
Description
Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as: What should our business strategy be?, and How do we translate CRM business strategy into marketing? This book is suitable for advanced marketing and business undergraduate...
Author
Publisher
Apress L. P
Pub. Date
2023
Language
English
Description
Customer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus on customer adoption, customer experience and then positive correlation, organic growth and retention is achieved. This book will provide a practical guide for operationalizing the Customer Success function and methodologies. As we now step into the next phase of Customer Success, a phase of growth and...
Author
Publisher
Apress
Pub. Date
[2020]
Language
English
Description
There is no such thing as an easy sale. However, selling to an existing customer--whether by refreshing an old product or introducing a new and different product--is often easier, faster, and returns higher margins. Centering your organization's sales strategy on your installed base is a smart and proven way to achieve long-lasting, profitable growth. Using Installed Base Selling to Maximize Revenue reveals a step-by-step, integrated approach you...
Author
Publisher
Apress
Pub. Date
2021
Language
English
Description
Customer experience engineering applied to the engineering department is rare, but needed. Most companies keep support, UX, engineering, product, and CX separate. To address this gap, this book highlights roles and techniques that are proven to accelerate issue detection and prevention by 30% or more. With the author's vast experience in tech support, he has developed techniques and skills that allow engineers to gain customer insights faster and...
Author
Publisher
MIT Sloan Management Review
Pub. Date
2024.
Language
English
Description
Choosing to deliberately lose a customer might violate prevailing wisdom, but not all customers are good for your business. The authors suggest that business leaders should focus on customer needs, behavior, and value when deciding which customers to cull in order to improve profitability and better serve other customers. They also describe the pros and cons of different approaches to ending customer relationships.
Author
Publisher
Productivity Press
Pub. Date
2022.
Language
English
Description
Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run their daily activities, and small businesses and solopreneurs must track their marketing effort, a functioning structure for maintaining their contacts...
Author
Publisher
McGraw Hill
Language
English
Formats
Description
"Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal...
Author
Publisher
Apress
Pub. Date
2021
Language
English
Description
Harness the power of Salesforce to manage and grow your business. This book shows you how to use the Salesforce CRM tool to consolidate consumer data into a single place to gain better insight into your business and more easily manage data. Data (such as email, spreadsheets, databases) is generated through the front office or face of your business, where your company interacts with customers and revenue is generated. In a hotel, for instance, the...
Author
Publisher
Packt Publishing, Limited
Pub. Date
2021
Language
English
Description
Work with business scenarios and discover best practices to get the most out of Microsoft Forms and Microsoft Dynamics 365 Customer VoiceKey FeaturesExplore step-by-step instructions to integrate surveys with Microsoft 365 appsAutomate surveys and follow-up actions from survey results using Microsoft FormsCreate custom report dashboards and explore advanced analytics for managing insightsBook DescriptionMicrosoft Forms and Dynamics 365 Customer Voice...
Author
Publisher
O'Reilly Media, Inc
Pub. Date
[2024]
Language
English
Description
Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud. This practical book provides a concise yet comprehensive overview that shows Salesforce architects, administrators, and developers how to access, store, and manage real-time customer data with the Data Cloud and build out calculated, streaming, and visual insights. Author Joyce Kay Avila also shows you how to leverage Salesforce's third-party...
Author
Publisher
Packt Publishing Ltd
Pub. Date
2024
Language
English
Description
The ultimate guide to maximizing efficiency and driving success with advanced features to create an automated business with Keap Pro Key Features Streamline customer relationship management and enhance customer interactions, from organizing contacts to tracking sales Implement proven strategies for automating marketing campaigns Drive productivity and business growth through task automation, streamlined processes, and enhanced team collaboration Purchase...
Author
Series
Publisher
For Dummies
Pub. Date
2019.
Language
English
Description
Get up to lightning speed with this fully updated, bestselling guide to using Salesforce.com! Salesforce.com For Dummies, 7th Edition gives you an edge in building relationships and managing your company's sales, marketing, customer service, and support operations. You'll learn how to maximize the new user interface to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on...
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