Catalog Search Results
Author
Publisher
St. Martin's Press
Pub. Date
c2016.
Language
English
Description
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges....
Author
Publisher
Spiegel & Grau
Pub. Date
[2015]
Language
English
Description
"For many of us, our possessions and the lifestyle that goes along with them are causing more stress than happiness--otherwise known as 'keeping up with the Joneses' or what Alain de Botton calls 'status anxiety.' But James Wallman argues that we are approaching a tipping point with regard to materialism. People are turning away from the endless drive to consume in favor of a simpler, more streamlined way of living ... He interviews anthropologists...
Author
Publisher
Touchstone
Pub. Date
©2017.
Language
English
Description
"The world's leading expert on the unconscious mind reveals the hidden mental processes that secretly govern every aspect of our behavior. For more than three decades, Dr. John Bargh has been conducting revolutionary research into the unconscious mind--not Freud's dark, malevolent unconscious but the new unconscious, a helpful and powerful part of the mind that we can access and understand through experimental science. Now Dr. Bargh presents an engaging...
Author
Publisher
Packt Publishing
Pub. Date
2019.
Language
English
Description
Design clever algorithms that discover hidden patterns and draw responses from unstructured, unlabeled data. Key Features Build state-of-the-art algorithms that can solve your business' problems Learn how to find hidden patterns in your data Revise key concepts with hands-on exercises using real-world datasets Book Description Starting with the basics, Applied Unsupervised Learning with R explains clustering methods, distribution analysis, data encoders,...
Author
Publisher
University of Illinois Press
Pub. Date
[2022]
Language
English
Description
"Negotiating the line between "sell out" and "for us, by us," Buy Black explores how Black women cultural producers further Black women's historical position as the moral compass and arbiter of Black racial progress in the United States. Black women cultural producers' aesthetic choices communicate that even though capitalist discourses dictate that anything is sellable in our society, there are some symbols of beauty, femininity, and sexuality that...
Author
Publisher
Portfolio/Penguin
Pub. Date
[2020]
Language
English
Description
"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist,...
Publisher
Routledge
Pub. Date
2018.
Language
English
Description
"Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a reader, challenged by the diverse body and dispersed nature of theories on taste, needs guidance navigating the literature and framing areas of interest. Until...
Author
Publisher
PublicAffairs
Pub. Date
c2016.
Language
English
Description
"What is a market? To most people it is a shopping center or an abstract space in which stock prices vary minutely. In reality, a market is something much more fundamental to being human, and it affects not just the price of tomatoes but the boundaries of everything we value. Reading the newspapers these days, you could be forgiven for thinking that markets are getting ever more efficient-and better. But as Tim Sullivan and Ray Fisman argue in this...
Author
Language
English
Description
"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled...
Author
Publisher
Jossey-Bass
Pub. Date
[2014]
Language
English
Description
Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering...
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